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time for the last post
3/1/2006 @ 2:52:24 PM | 1009 days ago | permanent link | posted in blog
FT.com The inherent problem with blogging is that your brand resides in individuals. If they are fabulous writers, someone is likely to lure them away to a better salary and the opportunity for more meaningful work; if the writer tires and burns out, the brand may go down in flames with them.That is if you are blogging for profit rather than fun.. can't argue with the following though [...] the dismal fate of blogging: it renders the word even more evanescent than journalism; yoked, as bloggers are, to the unending cycle of news and the need to post four or five times a day, five days a week, 50 weeks of the year, blogging is the closest literary culture has come to instant obsolescence Links - http://news.ft.com/cms/s/384be1be-9eb1-11da-ba48-0000779e2340.html
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