2kewl4u.com / blog / runner's world january 2006
runner's world january 2006
1/6/2006 @ 6:49:31 PM | 1098 days ago | permanent link | posted in running / print

I don't get that many magazines, in fact I think Runner's World might be the only subscription I got left. I enjoy it mostly but find its focus increasingly away from the casual runner (too much emphasis on races)

Still the January issue got some good stuff from the picture on the "rave run" to its ads and gear guides (glow in the dark!). This month's "On the Road" (running maps) features Miami

Brooks continues to impress me with its multi page spread cartoon ads (example), the vibrant drawings were originally part of a campaign with underground illustrators, conceived by a small Portland firm JohnsonSheen Advertising (now JohnsonCowanHanrahan). The ads today still use the same slogan, they got a winner with "Run World, Run"

For all the coolness of the Adidas 1 commercials (Jonze's "Hello Tomorrow" or "Impossible is Nothing" with KG), the thick magazine spread is just tacky. I'm still skeptical about the $250 shoe with a chip, I like em light.

The big article this month was "Change Your Ways" by Greg McMillan (interesting photos staging clothing on invisible bodies by Chris Buck). The point is to help you achieve resolutions for the new year. It also comes with cool running gear for men and women. One thing I need to do myself is "mix up daily runs", it's very easy to get complacent and do the same loop or what not, the magazine indicates this will stymie your overall fitness. Here are the tips

1) add/substract 10min
2) vary pace within run
3) go through different running paces over week/month (5k, 10k, half and full marathon)

Other highlights
- CW-X gear, skin tight insulating stuff
- abs exercises
- 2006 marathon calendar by Nissan
- "Stunt Runners" has great pics
- the shoe of the year is the Asics GT2100

A one-year subscription (12 issues) for Runner's World is only $20


Links
- http://www.runnersworld.com
- http://www.amazon.com/exec/obidos/ASIN/B00005NIOR/kewlio-20

Posted Friday, January 06, 2006 @ 6:49:31 PM (1098 days ago)
Tags running / print
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